It's the/that/this sound, man. It's pulsing through your veins. You feel it in your gut, and you just gotta move/dance/bust a move. Ching Boss/That Ching Sound/ The Beat Makers is changing/redefining/taking over the streets with a firestorm/a tidal wave/an avalanche of raw power. From the block/the club/the rooftops, it's the soundtrack/anthem/puls

Dis yah nuh joke vibes, Ching Boss a di champion inna Dancehall right now. Dem song dem sweet, an him flow smooth. Him ah take di culture forward, yuh know? Ching Boss ah influence a whole generation a artiste. Him show dem seh everything possible if you hustle. We ah see plenty young talent comin' up, an dat all thanks to Ching Boss. Him lega